If you have followed me for a while, you probably have heard me say before that there are two key ingredients to a successful launch (and business):
- Knowing your audience
- Knowing yourself
Understanding your people and how you relate to them in a way that gets them to take an action, in our case join your course/program /membership, is going to play a major role in choosing the right launch strategy for your audience and for yourself. Your aim is to understand how you like to interact with your people and what they like to interact with you around.
If you have launched before, the question to ask yourself when considering tweaking your strategy is this:
What worked really well in my last launch(es)?
Even though you didn’t get the sales you wanted, focus on what worked. If you had 5 launch sales, why did these 5 people buy? How can you share this with those who are on the fence to help them buy too? How can you capitalise on what works?
If you’re a launch newbie, and so you have no launch data to look at, ask yourself this question:
What one thing has worked really well in my business so far? How can I translate that into my launch?
For example, if you shine at going live and interacting with your people that way, how can you incorporate more of that into your launch strategy? If your strength is 1:1 relationships, how can you incorporate that into your launch strategy?
Rather than looking at what everyone else is doing and getting frustrated that you can’t get it to work for yourself, look at what It Is Working For You and do more of that.
And if you find yourself saying that “nothing is working”, then I invite you to take a magnifying glass and look at your beliefs. Is it really true that nothing has worked in your business or personal life, or are you just having a hard time acknowledging and giving yourself credit for what does work well?
And remember that all sales are is an exchange of energy. You provide a service or a product and your buyers give you money. There is nothing dirty about that. Take your focus away from “I can’t seem to get the 30 sign ups I want no matter what I do” and place it on “how can I serve/give value to 30 people and help them make their lives better?”
I tell you from personal experience that when you shift your focus from having to sell to serving, and from what’s not working to what is working, not only will your launch sales explode, you will also get to enjoy your launch process.
I’d love for you to share with me when you put these in practice and how you feel about your launch as a result.