In my experience, every business owner, entrepreneur and freelancer needs these two ingredients to have a successful business and launch:
- Know your target audience
- Know yourself
Now, let’s take them one by one and see what I mean.
Know your target audience
Let’s use my client, Veronica of Wonderlust custom|design [link] as an example. She is a web designer and personal branding expert, and her target audience for her new program, Reflections of You [link], is creative entrepreneurs and healers who are in need of a re-brand.
To get to know her audience so that she could serve them at a high level, she did market research first. She spoke to people who fit her client avatar, she run a beta program. She took the time to understand the dreams, pain points, and needs of her target audience. Her copy talks directly to those in need of a re-brand. If she wasn’t clear on who her audience was, she may have attracted people who are not ready to uncover their brand or who are new to running a business.
So, knowing your audience reflects in the language and tone you use on your website, on your social media. It’s like you are having a conversation with an individual rather than a collective.
And you know what?
In this pandemic and the toll it’s taken on our lives, we value the personal touch a lot more. Don’t you think?
Now you know your target audience, now you understand them, we need to focus on YOU. Even if you aren’t the face of your business, your business is still a reflection of you.
Knowing yourself means:
- Being clear on the vision you hold for your life
- Being clear on your purpose and vision
- Knowing your values
- Knowing how resistance shows up for you
- Being aware of your beliefs and constantly upgrading them
- Knowing your priorities
Getting to know oneself is an ongoing process (maybe we stop when we achieve spiritual liberation??). So we can’t expect to get to level A today and that to be it. There’s also level B, level C, etc.
What knowing yourself truly does is allowing you to live a happy life supported by an aligned business. And that means being able to attract clients that are a match to you and your services.