The #1 mistake that most coaches and online course creators make is not getting crystal clear on who their course or program is marketed to. For example, I did a launch strategy intensive call with someone recently and one thing that became clear in our discussion was that he had advertised his program to all musicians in his previous launch, but the program was actually … [Read more...] about What is audience research and why this is the most important piece to selling out your course or program
4 Reasons Why You Need To Plan Your Launch 90+ Days In Advance
When you’re launching your online course or program for the first time it is extremely important that you allocate plenty of time to planning and executing your launch in order to avoid burnout. Launching something for the first time is like having your first baby, meaning that pretty much everything is new to you, even if you are not new to the growth strategy of launching. … [Read more...] about 4 Reasons Why You Need To Plan Your Launch 90+ Days In Advance
What Launching And Having Babies Have In Common
The other day I was talking to a fellow online entrepreneur and industry colleague that I met during the Online Business Manager certification. She made me realise how many things launching and having babies have in common. 1. When you have your first baby everything is new to you. Absolutely everything. So you ask your friends, mother, health visitor, etc for … [Read more...] about What Launching And Having Babies Have In Common
The 4 pillars your launch needs to to be successful
Many people still associate launches with overwhelm and stress. Do you? I remember that before doing the Online Business Manager (OBM) certification course I hadn’t even heard of a launch. And when I had to do a launch plan as part of the homework for getting my certification, it really did feel overwhelming. I was trying to follow the steps given to me in the sample … [Read more...] about The 4 pillars your launch needs to to be successful
The 2 key ingredients to a successful launch (and business)
In my experience, every business owner, entrepreneur and freelancer needs these two ingredients to have a successful business and launch: Know your target audience Know yourself Now, let's take them one by one and see what I mean. Know your target audience Let's use my client, Veronica of Wonderlust custom|design [link] as an example. She is a web designer and … [Read more...] about The 2 key ingredients to a successful launch (and business)
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