Because my niche is intuitive female entrepreneurs, the conversation around ‘being in the vibe’ comes up often in this space. And because sometimes, depending on where we are on our journey, we may focus too much on energy and too little on strategy, I am writing this to share my take on it based on my personal experience and the work I have been doing with my launch consulting clients.
The energy you put out is the energy you get back
But there’s a trap to this. Let me explain.
I always remind my clients that our clients buy into our energy. If we believe that what we are selling is truly going to help them, if we are sold on ourselves (meaning we believe we are the right person to deliver that service for those clients), we’re going to act from that place of confidence and the Universe will respond with the same energy by guiding the right buyers to us.
However, fear or resistance, whatever you want to call it, may wear a mask that you don’t recognise and you may fall into the trap of thinking that you’re not feeling in alignment today, or tomorrow; and the same happened the day before. So you stay paralised in inaction, waiting for the feel-good energy to return.
Practise awareness, journal daily (or whatever method works for you) so that you can recognise fear for what it is and choose to shift your energy immediately. If wearing nice clothes, putting some make-up on, painting your nails, etc. make you feel good, go and do that immediately. That will shift your energy and it tells the Universe that you are doing your part. You’ve decided and you’ve taken the first action step.
In addition to practising awareness, I have my clients plan and prepare their launch in advance so that they are able to take the time they need to process what comes up during their live launch, because something always does.
Launches are a path to up-leveling oneself and one’s business.
The first 2-3 launches can be tough, particularly if you don’t get support, because there is so much to think about and do.
The magic lies in repeating a scalable process and system.
And that’s where strategy and structure, aka the Divine Masculine, come into play and partner with the Divine Feminine to make our businesses sustainable and scalable.
The Strategy Can Be Simple
I often hear online female entrepreneurs complaining about having tried a guru’s formula that didn’t work for them, or that they did a bunch of complex stuff that didn’t bring them results.
It doesn’t have to be complicated. Focus on one strategy, one platform, one service, until you are good at it. When you add service after service (or product) to your list of offerings, and you try to be on every social platform under the sun posting every single day of the week, not only do you split your energy (meaning that you split your results too), but that is a sure way to burnout.
I, for example, am active on Instagram and one Facebook group. With rare exceptions I only post or schedule my content Tuesday to Thursday (because these are my working days), and I sell 1:1 launch support, where you can purchase a Clarity Call or a 3-month consulting package. The focus is clear and simple.
These days I get to run my business with (more) ease. That doesn’t always mean easy though.
Running your business with ease, launching your course or program with EASE does not mean EASY. We’re spiritual beings having a human experience and running a business is a path to personal development. With every up-level, we get a new challenge, and what changes is the way we respond to it, not the challenge itself.
Give yourself permission to do things your way, to tap into your intuition, and to employ structure and systems in your business so that you can run it with ease. Like in everything else, I believe that the Divine Feminine and the Divine Masculine need to work together in your business too, it’s not one or the other.
If you have resistance towards planning and creating repeatable processes in your business, ask yourself why. Having systems in place means that you are creating more space for creativity and intuition in the long run. Just make sure you always employ both intuition and structure, and not fall into the trap of working only with one.