I see many online business owners diving into creating an online course or group program before they are ready, and that often ends up in unsuccessful launches. What does it mean to be launch ready? It means that you already have a strong business foundation, you already have a clientele, you are confident in who you are serving and how. That usually means working 1:1 … [Read more...] about Is Your Business Launch Ready?
The other day I was talking to a fellow online entrepreneur and industry colleague that I met during the Online Business Manager certification. She made me realise how many things launching and having babies have in common. 1. When you have your first baby everything is new to you. Absolutely everything. So you ask your friends, mother, health visitor, etc for … [Read more...] about What Launching And Having Babies Have In Common
Many people still associate launches with overwhelm and stress. Do you? I remember that before doing the Online Business Manager (OBM) certification course I hadn’t even heard of a launch. And when I had to do a launch plan as part of the homework for getting my certification, it really did feel overwhelming. I was trying to follow the steps given to me in the sample … [Read more...] about The 4 pillars your launch needs to to be successful
In my experience, every business owner, entrepreneur and freelancer needs these two ingredients to have a successful business and launch: Know your target audience Know yourself Now, let's take them one by one and see what I mean. Know your target audience Let's use my client, Veronica of Wonderlust custom|design [link] as an example. She is a web designer and … [Read more...] about The 2 key ingredients to a successful launch (and business)
The more clients I work with, the more I realise that mindset plays the biggest role in a launch. You can have a good strategy, a good plan, a good team, but if your mindset isn’t looked after it will show. Mistake #1: Changing strategy often One of the things most people do when they launch a course or program is changing the strategy often. That stems from not … [Read more...] about 3 launch mistakes to avoid