If this is your first time creating and selling a course or group program, chances are that you don’t really know where to start. And I want to help you with that. The very first step is to get clear on who you are marketing your course/ program to. Marketing and delivering 1:many offers is different from marketing and delivering 1:1 offers. In order to help you to … [Read more...] about How To Prepare For Creating And Selling Your First Online Course Or Group Program
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How To Marry Energy And Strategy In Your Business
Because my niche is intuitive female entrepreneurs, the conversation around 'being in the vibe' comes up often in this space. And because sometimes, depending on where we are on our journey, we may focus too much on energy and too little on strategy, I am writing this to share my take on it based on my personal experience and the work I have been doing with my launch consulting … [Read more...] about How To Marry Energy And Strategy In Your Business
What is audience research and why this is the most important piece to selling out your course or program
The #1 mistake that most coaches and online course creators make is not getting crystal clear on who their course or program is marketed to. For example, I did a launch strategy intensive call with someone recently and one thing that became clear in our discussion was that he had advertised his program to all musicians in his previous launch, but the program was actually … [Read more...] about What is audience research and why this is the most important piece to selling out your course or program
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